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The Mane Attraction



Wigs and Accessories by Fifi Mahony’s 

It’s the close of a long day at Fifi Mahony’s, a New Orleans boutique brimming with every kind of mane attraction. With Halloween a mere week away, there is a never ending stream of customers of all ages from all backgrounds perusing the shop, trying on wigs, handling custom-crafted hats and fascinators, admiring unique local jewelry, and sampling new shades and shadows for their eyes, cheeks, and lips.

While many are stopping in today to pick up that final, fantastical piece to finish off their already fabulous costumes, others (myself included) are long-time fanatics of the boutique, entering simply because walking in the shop is always better than walking by the shop.

Opened in 1997 in the space the size of a closet, many surmised that a wig and accessories shop such as Fifi Mahony’s was meant only to cater to the costuming crowd for holidays and events, but this boutique is different. Expanding to their current location two years after opening, Fifi Mahony’s is a full service shop, providing a one of kind experience along with their transformative tresses. Wigs are custom-made, and the team at Fifi’s can wash, cut, and style a wig to any preference.

The ladies at Fifi Mahony’s have seen the stigma formerly associated with wig-wearing disappear over the years. Everyone, they say, from the traveling professional looking to decrease the size of her carry-on by eliminating the need for hair-care products, to the reveler looking for the frivolous fun a wig can provide a Friday night outfit, to those with more serious implications such as patients undergoing chemotherapy treatment, has begun to view wigs in a new fashion—not as a conduit to complete a costume, but as a way to change one’s look and mood as easily as one changes clothes.

Watching the stereotype of wig-wearing fade into the past feels liberating to the ladies at Fifi Mahony’s. With the perception of wigs changed, the women of Fifi’s are enthusiastic to report that, for their clients, the “acceptance runs deeper than just changing their hair, but that wigs can really help their customers improve their confidence.”

 

Offering clients a way to mix their manes to match the moment, Fifi Mahony’s wigs transform their wearers into somebody new with each custom coiffure. For the stylists at the unique little boutique at 934 Royal Street in New Orleans, that’s the best part, to “make it your choice, and be somebody new every day.”

Check out Fifi Mahony’s line of wigs, cosmetics, and accessories at www.fifimahonys.com and find your own new you.

By Rebecca Marshburn

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