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Hotel Missoni



Hotel Missoni

Fashion is an expression: an extension of one’s personality. We wear it, accessorize it, and then strut it. But Missoni, the well-known brand of Italian fashion exuding elegance, edge, boldness and color, has branched out from influencing our wardrobes to building luxury hotels.

Tai and Rosita Missoni are lifelong creative partners who teamed up with Rezidor Hotel Group to bring to life a thoroughly design-centric and expertly managed 21st-century hotel. Hotel Missoni focuses on luxury not just in the look of the hotel, but also in its ambiance.

Hotel Missoni chooses locations with natural beauty that can be accented. The hotels embrace each landscape’s beauty, allowing each room to enjoy a view of its own, whether of the Royal Mile in Edinburgh, or the Arabian Gulf in Kuwait. The hotel focuses on details the way a designer focuses on stitching, fabric, color, and drape: everything counts.

This detail trickles down from the exquisite hotel rooms to the elaborately colored café dinnerware. In Kuwait, the Missoni Hotel’s colors blend with the outside blues and tans of the surrounding beach, while in Edinburgh, the hotel offers a bar that is an ever-evolving runway. The interior is lit with fun, electric colors; people all around enjoy each other’s company, people-watching in subtly sexy lighting while drinking expertly mixed cocktails. Here, Missoni’s edgy modern art and fashion tastes are paired with traditional Italian food and coffee, toning down the active surroundings for a calm feel.

Traditionally focusing on fashion, Missoni has taken what it knows best and incorporated it into hotels. These new hoteliers focus on how a guest would feel in their hotel rooms, much as their designers focus on how one would feel wearing a dress from their line. Each hotel’s bar is designed around the vibe of the locals, city and atmosphere. It is equivalent to getting dressed for an event. You take into account what the event is, how you are feeling that day, and the city you are in. A leader in fashion, Missoni has translated its expertise into hotels around the world to give travelers the visit of a lifetime: a fashionable experience.

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